
Empowering the Next Generation of
Tennis Professionals
ALET is more than a tennis clothing brand – we’re a social enterprise changing the game of tennis and sportswear! With 40% of our profits reinvested into emerging tennis talent, our goal is to be the leader in removing the financial constraints of aspiring professionals. When you choose ALET, you’re not just investing in premium, high-performance tennis apparel; you’re actively contributing to a movement that transforms lives.
Luxurious Fabric, Engineered for
Elite Tennis Performance
After rigorously testing every tennis brand out there, we discovered the truth:
❌ the big names miss that soft, luxurious feel
❌ the yoga-first brands simply aren’t built for tennis
❌ the premium brands either fit only Italian supermodels or cling to you when you sweat—and even smell after a wash!
That's why we set out to craft the ultimate tennis apparel—luxurious, high-performing, and made for all shapes and sizes.
But here's the kicker: our Vancouver manufacturer can only produce 50 pieces for our first drop.
➡️ Want exclusive access and the chance to support a local tennis star?
Sign up now and get in on this game-changing launch!
Proudly Canadian with Aspiration
for Global Domination!

Eh! Did you know there is no major Canadian sportswear brand?
ALET is committed to changing that, and we invite you to join us on our mission: to be the most luxurious, high performing tennis clothes, that also financially supports more tennis players than any company on the planet.
We're a Canadian Innovation, with Global Potential.
Help put Canada on the map for Sportswear & Social Responsibility.