FOUNDER STORY

In tennis, a let gives you another chance to play the point. For Winnie, it became a reminder to keep going.

She fell in love with the game at 10—the court became a place to reset and feel grounded. Years later, a serious car accident forced her to step away and rebuild, not only physically but mentally, alongside a series of life-altering challenges. While others chased rankings, she stayed quietly connected to the sport, holding onto the belief that she would return.

At 24, she lost her father to cancer a loss that reshaped her perspective on success, purpose, and resilience. It led her to create ALET, a brand rooted in the belief that the sport is about more than performance, it's about perseverance, resilience, recovery, and the ability to begin again.

Over time, she found her way back to the game, competing in ITF Masters events and training across Europe and Canada, including at the Justine Henin Academy. Along the way, she remained connected to the tennis community first volunteering in her early years with Tennis BC at junior and young adult events including the iconic Stanley Park Open and Davis Cup, and later continuing to support junior and young adult players as her journey evolved.

All of this led to ALET.

ALET began where a deep connection to tennis met a vision to create something meaningful and lasting.

Each piece reflects a mindful approach where considered design, material integrity, and quiet precision come together.

Drawing from her background in healthcare and nine years of hands-on entrepreneurship, Winnie built ALET on discipline, purpose, faith, and authenticity. ALET was created with a deep appreciation for the people, discipline, and quiet humility behind the long-term journey of the sport. A self-proclaimed fabric enthusiast, she approaches every detail with the same focus and precision she continues to develop on the court.

As ALET continues to grow, it brings together a community of athletes and individuals who move with purpose on and off the court.

ALET was shaped by her journey and now it continues through you.