FOUNDER STORY

The Story Behind ALET

In tennis, a let gives you another chance to play the point. For Winnie, it became a reminder to keep going.

She fell in love with tennis at the age of 10, finding in the sport a sense of purpose, belonging, and resilience. Life would later bring significant challenges, including the loss of her father and a serious car accident that forced her away from the game she loved. Yet through it all, her connection to tennis never faded.

Over time, she found her way back to the court, competing in ITF Masters events and training in both Europe and Canada, including at the Justine Henin Academy. Along the way, she remained closely connected to the sport through volunteering with Tennis BC at junior and young adult events, including the Stanley Park Open and Davis Cup, and through a lifelong appreciation for the discipline, resilience, and values that tennis inspires.

The Perspective Behind ALET

Her experiences across healthcare, sport, and entrepreneurship shaped the perspective behind ALET.

Healthcare taught her to see the person behind the performance.

Sport taught her the value of discipline, movement, resilience, and growth.

Entrepreneurship gave her the opportunity to bring those perspectives together.

ALET became the expression of that philosophy.

Those experiences shaped a simple belief: tennis is about more than performance. It is about perseverance, resilience, recovery, and the courage to begin again.

From that belief, ALET was born.

Drawing from her experiences across healthcare, entrepreneurship, sport, and studies in business law, including work in pediatric and adolescent health, youth mental health, and surgical and operating room environments, Winnie founded ALET with the belief that performance and well-being are deeply connected.

Her experiences in healthcare reinforced the importance of seeing the person beyond the outcome, while sport taught her the value of movement, resilience, discipline, and continued growth. Together, these experiences shaped ALET: a brand created to be more than apparel, with a thoughtful approach to how athletes move, perform, recover, and live both on and beyond the court.

Inspired by the discipline of tennis and the beauty and grace of movement first discovered through Chinese dance as a child, Winnie brings a deep appreciation for craftsmanship and purposeful design to ALET. A self-proclaimed fabric nerd, she has always been fascinated by how a fabric feels, moves, and performs. That curiosity sits at the heart of her design process, where movement, proportion, form, and detail come together to shape each piece.

At the heart of ALET is a simple belief: wherever we are in our journey, there is always A Chance to Begin Again.

ALET was shaped by her story. Now, it continues through yours.