FOUNDER STORY

In tennis, a let gives you another chance to play the point. For Winnie, it became a reminder to keep going.

She fell in love with tennis at the age of 10, finding in the sport a sense of purpose, belonging, and resilience. Life would later bring significant challenges, including the loss of her father and a serious car accident that forced her away from the game she loved. Yet through it all, her connection to tennis never faded.

Over time, she found her way back to the court, competing in ITF Masters events and training in both Europe and Canada, including at the Justine Henin Academy. Along the way, she remained closely connected to the sport through volunteering with Tennis BC at junior and young adult events, including the iconic Stanley Park Open and Davis Cup, and through a lifelong appreciation for the discipline, resilience, and values that tennis inspires.

Those experiences shaped a simple belief: tennis is about more than performance. It is about perseverance, resilience, recovery, and the courage to begin again.

From that belief, ALET was born.

ALET began where a deep connection to tennis met a belief that every setback holds the opportunity for a new beginning.

Built for the long game, each piece reflects a mindful approach where thoughtful design, quality Canadian craftsmanship, and intentional movement come together with purpose.

Drawing from her background in healthcare, years of entrepreneurship, and a lifelong appreciation for sport, Winnie founded ALET with the belief that what we wear should reflect not only how we perform, but how we move through life. Inspired by the discipline of tennis, the beauty of graceful movement first discovered through Chinese dance as a child, and the lessons found in resilience, ALET was created to offer a more elevated perspective on tennis apparel.

A self-proclaimed fabric enthusiast, Winnie approaches every detail with care and precision, guided by inspiration, authenticity, and a commitment to creating pieces designed to stand the test of time.

Today, ALET is for those who move with purpose on and off the court. For those embracing the journey, pursuing growth, and finding the courage to begin again.

ALET was shaped by her story. Now it continues through yours.