Athlete Partnerships

At ALET, partnerships are built on shared values, genuine alignment, and integrity.

As a new and evolving brand, we take a thoughtful and selective approach to working with athletes who authentically connect with what ALET represents, both on and beyond the court.

ALET Athlete Ambassador Program

The ALET Athlete Ambassador Program is designed for a select group of athletes who actively represent ALET through their competition, content, and relationship with the brand.

Ambassadors have the opportunity to grow alongside ALET as the brand evolves.

Athlete Partnerships

ALET works with competitive and emerging athletes through individually structured partnerships. Depending on the relationship, opportunities may extend beyond apparel to include select wellness, recovery, and movement-focused initiatives.

ALET’s philosophy reflects a focus on movement, wellness, recovery, and sustainable athletic development.

Partnership details and expectations are discussed privately and tailored to each relationship.

Referral Partners

Available by invitation to trusted ALET partners who introduce qualified athletes, clubs, coaches, retailers, or other strategic opportunities.