Programs

Built on alignment, not simply visibility.

ALET develops select initiatives with individuals and organizations whose values, approach and objectives align with the brand.

These initiatives may include athlete development, brand ambassadors, custom and co-branded apparel, retail collaborations, and select wellness, recovery and movement-focused projects.

Each initiative is considered individually and developed in line with ALET’s direction, capacity and evolving priorities. Athlete and ambassador opportunities are not open application programs.

Athlete Development Program

ALET supports a select number of competitive and emerging athletes through thoughtfully structured initiatives centred on premium tennis apparel, purposeful movement, considered design and well-being.

Each arrangement is developed individually, with details and expectations discussed privately.

ALET Ambassador Program

A select group of athletes and coaches who represent ALET through their involvement in tennis, their personal values and their connection with the brand.

Ambassador relationships are established by invitation and reflect a genuine alignment with ALET’s identity and direction.