Empowering the Next
Generation of
Tennis Professionals

ALET is more than a tennis clothing brand – we’re a social enterprise changing the game of tennis and sportswear! With 40% of our profits reinvested into emerging tennis talent, our goal is to be the leader in removing the financial constraints of aspiring professionals. When you choose ALET, you’re not just investing in premium, high-performance tennis apparel; you’re actively contributing to a movement that transforms lives.

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Luxurious Fabric, Engineered for
Elite Tennis Performance

If you're like our Founders, Grant & Winnie, you appreciate really good tennis
clothing … as a result, we have tried everything and here’s what we’ve found.

  • Proudly Made in Canada

  • Style with Purpose

  • Pure Performance

  • Engineered for Comfort

  • Built to Last

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Proudly Canadian with Aspiration
for Global Domination!

Did you know there is no major canadian sportswear brand?
Yes, we have Lulu, and Grant grew up with the Wilson family and saw that journey from the West Beach days to global domination.
…but sportswear, and tennis clothing specifically, is dominated by brands from Europe, Asia, & the USA.
ALET plans to change that.
ALET is a Canadian Innovation with Global Potential!
Every time you buy ALET, you’re supporting a Canadian business who will be reinvesting it’s profits into putting Canada on the map for Sportswear & Social Responsibility!
Join our mission to create the most luxurious, high performing tennis clothes, that financially supports aspiring tennis professionals!

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