FOUNDER STORY

The Story Behind ALET

In tennis, a let gives you another chance to play the point. For Winnie, it became a reminder to keep going.

She fell in love with tennis at the age of 10, finding in the sport a sense of purpose, belonging, and resilience. Life would later bring significant challenges, including the loss of her father and a serious car accident that forced her away from the game she loved. Yet through it all, her connection to tennis never faded.

Over time, she found her way back to the court, competing in ITF Masters events and training in both Europe and Canada, including at the Justine Henin Academy. Along the way, she remained closely connected to the sport through volunteering with Tennis BC at junior and young adult events, including the Stanley Park Open and Davis Cup, and through a lifelong appreciation for the discipline, resilience, and values that tennis inspires.

The Perspective Behind ALET

Her experiences across healthcare, sport, and entrepreneurship shaped the perspective behind ALET.

Healthcare taught her to see the person behind the performance.

Sport taught her the value of discipline, movement, resilience, and growth.

Entrepreneurship gave her the opportunity to bring those perspectives together.

ALET became the expression of that philosophy.

Those experiences shaped a simple belief: tennis is about more than performance. It is about perseverance, resilience, recovery, and the courage to begin again.

From that belief, ALET was born.

Drawing from her experiences across healthcare, entrepreneurship, and sport—including work in pediatric and adolescent health, youth mental health, and surgical and operating room environments—Winnie founded ALET with the belief that performance and well-being are deeply connected.

Her experiences in healthcare reinforced the importance of seeing the person beyond the outcome, while sport taught her how movement, resilience, discipline, and growth can shape how we navigate life. Over time, she became increasingly drawn to finding meaningful ways to support athletes beyond what happens on the court—to help them navigate the challenges of sport, care for their well-being, and continue growing through their journey.

That desire became part of the foundation for ALET: a brand created to be more than apparel, rooted in movement, recovery, confidence, and the belief that what we wear should support how we move through life.

Her experiences in healthcare reinforced the importance of seeing the person beyond the outcome, while sport taught her how movement, resilience, discipline, and growth can shape how we navigate life. Together, these perspectives became the foundation for ALET: a brand created to be more than apparel, rooted in movement, recovery, confidence, and the belief that what we wear should support how we move through life.

Inspired by the discipline of tennis, the beauty and grace of movement first discovered through Chinese dance as a child, and the lessons found through resilience and personal growth, Winnie created ALET to offer a more elevated and purposeful perspective on tennis apparel.

A self-proclaimed fabric enthusiast, Winnie brings that same philosophy into every detail of the design process. Her approach begins with the fabric and evolves through movement, proportion, functionality, and detail, considering how each element comes together both on and beyond the court. Each piece is thoughtfully designed with intention, authenticity, and a deep appreciation for craftsmanship.

At the heart of ALET is a simple belief: wherever we are in our journey, there is always A Chance to Begin Again.

Today, ALET is for those who move with purpose—on and off the court. For those embracing the journey, pursuing growth, and finding the courage to begin again.

ALET was shaped by her story. Now, it continues through yours.